Merlinco Personnel

Simon Stephen

Managing Director. Simon joined Merlinco in 2019 with 25 years of experience in survey data processing in the Market Research industry, including work at several leading research agencies. He spent the last 19 years at the specialist service provider Swiss Peaks where he was an owner and director. Merlinco are employing Simon’s combined expertise of data processing analysis techniques, software applications and the development of bespoke analysis solutions.

John Tebboth

John Tebboth

Support and Training Director. John joined Merlinco in 1991. For 19 years he worked at MAS Research (now part of Kantar TNS). As a specification writer, he used several tabulation packages including MERLIN, and converted the entire DP operation to MERLIN. Eventually becoming DP director, his responsibilities included data entry and CATI as well as survey tabulation. An excellent speaker, he has always taken a special interest in staff training and user documentation, which is reflected in the work he now does at Merlinco.

Kathy Abbott

Kathy Abbott

Production Director. Kathy joined Merlinco in 2008 to start our new Production Department, which she has managed ever since. Kathy has over twenty years experience as a MERLIN script writer, and has worked for a wide range of clients, but her particular expertise is in healthcare research.

Keith Hughes

Keith Hughes

Software Development Director. Keith founded Merlinco in 1991. His career began in 1965 at MAS Research, where his interests began to focus on computerised survey analysis. After working at ICL, CRC and Libra he became a consultant in 1973 and co-authored the prototype version of MERLIN. In the 1980s he helped found the Tab Shop and Market Research Software, and has continued developing MERLIN ever since.  In 2010, Keith was made an Honorary Member of the Association of Survey Computing, in recognition of his work developing the Triple-S standard.

Peter Jackling

Peter Jackling

Business Development Director. Peter helped to found Merlinco in 1991. After gaining a degree in Business and Marketing, he spent his entire career in the application of technology to survey data capture and analysis. His experience has been mainly on the supply side, providing interviewing software and tabulation systems to international markets, and running bureaux specialising in survey analysis. Peter is a Fellow of The Market Research Society, and a past Chairman of The British Market Research Association.

Chris Roffe

Independent consultant. Chris has worked closely with Merlinco since 2012, maintaining most of our Windows software (such as MERLIN and MERLINPLUS), as well as helping and advising us on many other technical issues. He is a self-taught programmer with over 30 years’ experience working with various computer systems in a variety of industries, both commercial and government.