Merlinco Personnel

John TebbothJohn Tebboth

Managing Director, with particular responsibility for Support and Training. John joined Merlinco in 1991 and became Managing Director in 2008. For 19 years he worked at MAS Research (which latterly became part of the Taylor Nelson group), in the data processing department. As a specification writer, he used several tabulation packages including MERLIN, and was responsible for converting the entire DP operation to MERLIN. Eventually becoming DP director, his responsibilities included data entry and CATI as well as survey tabulation. An excellent speaker, he has always taken a special interest in staff training and user documentation, which is clearly reflected in the work he now does at Merlinco.

Keith HughesKeith Hughes

Software Development Director. Keith’s career began in 1965 at MAS Research, where he attained the rank of Research Assistant before his interests began to focus on computerised survey analysis. After working in the bureau divisions of ICL, CRC and Libra he became a consultant in 1973 and co-authored the prototype version of MERLIN. In the 1980s he helped found the Tab Shop and Market Research Software, which he left in 1991 to start Merlinco, where he has been in charge of software development ever since. Although involved with all Merlinco’s in-house software,  his chief interest and responsibility remains with MERLIN itself. In 2010, Keith was made an Honorary Member of the Association of Survey Computing, in recognition of his work developing the Triple-S standard.

Kathy AbbottKathy Abbott

Production Director. Kathy joined Merlinco in 2008 to manage our new Production Department. Kathy has over twenty years experience as a MERLIN specwriter, and has worked for a wide range of clients, but her particular expertise is in healthcare research. As well as doing analysis in MERLIN, Kathy also handles our web survey service, setting up projects for clients who do not have web interviewing software themselves.

Peter JacklingPeter Jackling

Business Development Director. After gaining a degree in Business and Marketing, Peter has spent his entire career in the application of technology to survey data capture and analysis. His experience has been mainly on the supply side, providing interviewing software and tabulation systems to international markets, and running bureaux specialising in survey analysis. Peter also  spent two years at AGB developing an IT strategy and designing and implementing the technical side of their Superpanel, with 10,000 panel members. He has extensive experience in managing large projects, and in running small bureaux providing personal service. Peter is a Fellow of The Market Research Society, and a past Chairman of The British Market Research Association.

Simon Stephen

Data Management Expert. Simon joined Merlinco in 2019 with 25 years of experience in survey data processing in the Market Research industry, including work at several leading research agencies. He has spent the last 19 years at the specialist service provider Swiss Peaks where he was an owner and director. Merlinco are employing Simon’s combined expertise of data processing analysis techniques, software applications and the development of bespoke analysis solutions.

Chris Roffe

Independent consultant. Chris has worked closely with Merlinco since 2012, maintaining most of our Windows software (such as MERLIN and MERLINPLUS), as well as helping and advising us on many other technical issues. He is a self-taught programmer with over 30 years’ experience working with various computer systems in a variety of industries, both commercial and government.