MPI-PALM is now a Multi-Media Product!

Multimedia Product MPI-Palm, our interviewing program for PDAs, will now play video and audio files, as well as displaying still pictures. This new addition is especially valuable for surveys involving advertising recall.

MPI-PALM Goes to Malta!

Phoenix Research Ltd, a specialist in experiential research, recently took a short-term lease of MPI-Palm, our palmtop interviewing software, to conduct a survey in Malta during a major music event. Six palmtops were used, and data files were emailed to us as soon as the survey was complete – enabling us to generate the first run of tables the same day.

This software is available as an “add-on” to MERLINPLUS – or we can set up and analyse surveys for you.MPI Palm goes to Malta