McDonald Research and MERLINPLUS

McDonald ResearchMcDonald Research, a Surrey-based consultancy who offer advice and practical help on all aspects of marketing and advertising research, have bought the Questionnaire Definition module of MERLINPLUS to design questionnaires in Microsoft Word. Colin McDonald mastered the program with no training, and commented how easy it was to use. The modular design of MERLINPLUS allows many of the programs (such as Questionnaire Definition) to be purchased independently.