Basis Research

Basis ResearchBasis Research, whose areas of expertise include segmentation, brand strategy, innovation, and communications, are our newest client, having bought a MERLIN licence

MORE at Insight Show!

MoreOn June 29th and 30th, Merlinco were exhibiting their software at the Insight Show at Olympia, and launched their newest product. MORE (MERLIN Online Reporting Engine) enables users to produce tables and charts from online databases, such as those generated by our web interviewing software. Try it for yourself or click here for more information.

Research Now use MERLIN for new web-based application

Research NowResearch Now, who have been using MERLIN for their in-house data processing for over 5 years, are developing a new web-based reporting system powered by MERLIN. The new system is called Online Reporting Tool, and will enable Research Now’s clients to run their own simple tables and charts on-line. Users specify their tables through a graphical user interface, which generates a MERLIN script to analyse data held in MERLIN internal files. Although applications of this type are available commercially, Research Now decided to develop their own, using MERLIN because of their experience of its reliability and speed. Merlinco has added some new features at Research Now’s request, most of which are of potential benefit to all MERLIN users..

Production Department expands

Minel LakhaniMinel Lakhani has joined Kathy in our Production Department. Minel has over 20 years experience in market research analysis, using MERLIN as well as CATI / CAWI packages. In her spare time, she enjoys cooking, swimming and travelling.

New Year Lunch

Merlinco Xmas Party 2010Merlinco have a tradition of holding a New Year Lunch for staff and consultants. This year (despite freezing weather conditions), the number attending rose to 12, and it was a good opportunity for everyone to meet Matt Long, who had joined our production department three days earlier.

City University Obtain MERLINPLUS Database

City UniversityCity University have obtained MERLINPLUS Database for analysing data collected by OpinionPanel Research (who are MERLIN users), and are the 15th university to do so. Merlinco offer two packages for end-users of data – FASTAB and MERLINPLUS Database .

McDonald Research and MERLINPLUS

McDonald ResearchMcDonald Research, a Surrey-based consultancy who offer advice and practical help on all aspects of marketing and advertising research, have bought the Questionnaire Definition module of MERLINPLUS to design questionnaires in Microsoft Word. Colin McDonald mastered the program with no training, and commented how easy it was to use. The modular design of MERLINPLUS allows many of the programs (such as Questionnaire Definition) to be purchased independently.

Insight Show

Insight ExhibitionMerlinco exhibited at the Insight Show on 30th June and 1st July – under a very hot glass roof at Olympia! The change of venue for this show, and the fact that three other shows were being held alongside it, brought a record number of attendees, especially on the first day. We were pleased to see many of our clients there, as well as new prospects. We expect to be on the same stand on June 29th-30th 2010!

Fieldwork UK Ltd buys MPE

Fieldwork UK LtdFieldwork UK Ltd who provide flexible solutions to research problems, have bought MPE, our data entry product. This product allows fast entry and verification of ASCII or binary data, with loose or tight checking to suit the user’s requirement.

The Research Unit buys MERLINPLUS and MTW

The Research UnitOur first new client of 2009 is The Research Unit, who have bought MERLINPLUS and MTW. The Research Unit specialise in community engagement and complex social research briefs.